Avengers: Endgame is enjoying a phenomenal box-office around the world, as is evident by their astounding opening weekend figures. Among the many, many countries were Endgame is exceeding expectations is India, where it already opened to great first day collections. Now, Endgame has gone way beyond and surpassed / shattered all expectations by earning nearly 200 crores ($26.7 million) during its opening weekend in India. It’s a record that’s unheard of for even a regional language production from Bollywood, Tollywood or anywhere around the nation let alone a Hollywood movie.
While the exact amount is somewhere between 183 – 200 crores depending on exchange rates, this opening puts it ahead of the biggest Indian film opener of all time. That would be Baahubali 2: The Conclusion which opened to around 127 crores (around $17 million). Considering how far off that record is, Endgame‘s gross seems even more phenomenal and rightfully so. Showtimes selling out like crazy despite doubling of ticket prices with movie theaters running shows round the clock to meet the increased demand.
Between Joe Russo’s visit, A. R. Rahman’s anthem, A. R. Murugadoss’ hiring and Robert Downey Jr.’s live conference, Marvel put significant effort toward marketing Endgame in India. Instead of excluding or shunning the country, as has normally been the case in the past, Marvel-Disney recognized the tremendous fan potential in the nation and incorporated them into the marketing strategy. The result seems to be paying off in spades; expect Endgame shows to continue to remain sold out throughout the week and the movie itself to very easily surpass the lifetime gross of Infinity War in the next few days. If anything, Endgame could legit have a shot at becoming the highest grossing movie in India of all time.
Avengers: Endgame is running to packed theaters, creating a sensation through its crowd reactions. Get your tickets to witness this cinematic event of a lifetime and make sure to share your non-spoilery experiences in the comments below. And look forward to our review, right here on Appocalypse.