One of Marvel’s critical darlings last year, Thor: Ragnarok made a whopping $850 million during its box-office. Having neared the end of its theatrical run, the movie was slated to hit Blu-Ray and DVD markets next month. A miscommunication between two digital movie providers though seems to have prematurely ejected Ragnarok into the piracy-sphere.
The Verge reported that earlier this week, HD copies of Thor: Ragnarok leaked and are now available all over the internet. The news seemingly broke through Reddit where the community observed copies of the movie spreading like wildfire. While an official reason for this goof-up is unknown (and it will probably stay that way), a mix-up between Vudu’s new streaming service Movies Anywhere and Apple is being held responsible. Supposedly, the service made the movie instantly available for viewing to customers who pre-ordered the movie from Apple’s iTunes. This led to 720p and 1080p rips showing up online in no time. Whether or not Disney will push up Ragnarok’s Blu-Ray release as a result of this is also unclear at this point.
This is definitely not the first time a superhero movie has leaked before. More infamously, back in 2009, a workprint of X-Men Origins: Wolverine leaked on the internet with unfinished effects. Such leaks are more common with trailers and scenes and Marvel had a bad patch last November when it saw clips and a scene from Avengers: Infinity War leak online. Earlier, Marvel had gone through a similar problem when an insider leaked the trailer for the much anticipated Avengers: Age of Ultron that was to premiere with an episode of Marvel’s Agents of S.H.I.E.L.D.. The leak had forced Marvel to act and release the trailer early.
What are your thoughts on this? Do you still plan on buying the original copies of Thor: Ragnarok? Will you succumb to piracy and check the movie out online? Or seeing it in the theaters was enough for you? Let us know your thoughts in the comments below.