In another two weeks, it’ll be three months since that first trailer for Avengers: Infinity War dropped. And even after shattering records all over becoming the most viewed movie trailer of all time ever, spawning eons of discussions along with thousands of memes and fan arts, aspects of the teaser and the movie at large continue to be debated and talked about. With two and a half minutes worth of teasing, Infinity War has managed to generate a hype that simply refuses to die down. And just when we thought the dust had begun to settle, Marvel dropped an epic Super Bowl Spot that gave the entire fandom plenty of theories and info to ingest and debate over.
It’s all but natural then for Marvel fans to look ahead to the days in front of us. While the central focus is on Ryan Coogler’s Black Panther at the moment, as fans we’ve already begun asking the question that is going to inevitably eat us inside out once Black Panther fever has died down: When will the next trailer for Avengers: Infinity War drop? If you look back at Marvel’s past trailer schedules, this shouldn’t be too hard to figure out. However, for the sake of the casually aware fan who’s equally excited about Infinity War and equally clueless about how all the trailer planning works, we’ll lay out things bare ahead.
Looking at previous movies in the Marvel Cinematic Universe with a May release, especially the Avengers movies, we can speculate right off the bat that a new trailer should be on its way online sometime between February and March. In fact, work on the trailer is almost guaranteed to be already underway. That’s still a two month window though and still not enough, so let’s narrow it down further.
Marvel airing a Super Bowl Spot for Avengers: Infinity War was kind of an odd move given that Infinity War is really the last movie that needed a Super Bowl Spot to make its presence felt. This strategy however seems to be mimicking the marketing schedule of Marvel’s previous Avengers movies. The first Avengers movie had its trailer debut late October i.e. on Oct 11, 2011. This was followed by a Super Bowl Spot on Feb 3, 2012 which was followed by the second trailer a month later on Mar 1, 2012.
The second Avengers movie Age of Ultron followed a similar strategy. Excluding the comic con footage that was shown during July, its first trailer debuted again sometime in October on Oct 22, 2014, a few days earlier than planned due to an unexpected leak. This was followed by a Super Bowl Spot on Jan 12, 2015 which in turn was succeeded by the second trailer on Mar 4, 2015.
So far, Avengers: Infinity War has been following a similar pattern. The first trailer debuted towards the end of November, Nov 29, 2017 to be precise, followed by a Super Bowl Spot that debuted last week on Feb 4, 2018. I see no reason as to why the second trailer should not debut sometime in March.
The dynamics of the trailer’s release however, are slightly complicated this time by the release of Black Panther. Marvel has never had a movie release in February and judging by past behavior, Marvel doesn’t release new marketing material for a movie close on the heels of one of its impending releases. This is exactly why the trailer for Avengers: Infinity War debuted at the end of November instead of October; choosing October would have meant it stealing the spotlight from Thor: Ragnarok. The next trailer for Infinity War should as such, drop sometime after mid-March.
Another precedent to release the trailer at least a month after the release of Black Panther has to do with avoiding spoilers. As the first trailer showed, Infinity War has a major action sequence in Wakanda, bits of which could undoubtedly be spoilerish for Black Panther, much like Thor’s eye-patch in the Infinity War trailer was spoilery for Thor: Ragnarok. This makes an even stronger case for Marvel to space out the trailer well away from Black Panther so that a majority of the audience would’ve seen it by the time the trailer hits the web.
These reasons mean the second trailer for Avengers: Infinity War will most likely drop sometime between the mid to the end of March. I’d put my money on some time between March 20 to March 30. I’d also bet that Marvel would use the debut of this trailer to kick-off advance ticket sales for the movie as well as accelerate its promotional and marketing campaign. Finally, and this is a bit irrelevant, judging by the fact that Super Bowl Spots contain footage mostly taken from existing or upcoming trailers, I fully expect the second trailer to feature most of the scenes that we saw in the Super Bowl Spot.
What are your thoughts and predictions about this? Do you think this estimate is plausible or are we way off the mark here? When do you think the next trailer could realistically come out? And when do you feel the next trailer should come out? Let us know your thoughts in the comments below.
Avengers: Infinity War will make it to the big screen on May 4, 2018. Keep in touch with Appocalypse for all relevant news about the movie.